GANNI SPRING/SUMMER 19

A look in to a not-so-typical teen summer with the Paradis Collection at Copenhagen Fashion Week.

“A realistic portrayal of Scandinavian style."

On the last day of Copenhagen Fashion Week in January, titled ‘Paradis’, Ganni’s creative director Ditte Reffstrup set the means of what a Copenhagen summer paradise really was in her teen years.

Ditte, who grew up in Denmark in a tiny fisherman’s town, created the perfect setting reminiscent of her childhood, with the venue covered in shipping containments and models paraded around kayaks and boats covered in white tarps.

The models were those of the ambassadors of the brand, also known as the unofficial ‘Ganni Girls’. Bringing a sense of what Ganni is – a realistic portrayal of Scandinavian style.

Walking to the soundtrack of ‘Polly’ by Nirvana, Ditte reminisced on her rebellious teen years, listening to the band and being with friends in Summer. “For me this season was about chasing a feeling... of being outside at sunset, barefoot on the grass listening to dogs bark and friends cooking and laughing around the fire.” Ditte quoted to Vogue backstage. Even the model’s hair and make-up styling consisted of a natural ‘golden hour’ effect, glowing with blushed cheeks and natural wet-look waves.

Lurex glitter knits in patron purple and gem green, paired with diamond quilted khaki shorts, high waisted and belted. Army style walking boots with excessive lacing and a small moss green bag, shown specs of the utilitarian trend throughout. Swimsuit style bodysuits reminiscent of the ‘Speedo’ one piece with a contrasting transverse nude stripe effect. A crochet multi-colour maxi skirt with free-flowing fringe detailing was Ganni’s equivalent of the traditional summer sarong.